March 25, 2018
Through their upfront work in fashion, art, music and economy, the inspiring people of our Spring and Summer 2018 collection lookbook represent a way of being that is daring and vulnerable — TRANSPARENT. Saara Kankaanrinta’s professional volition is about transparency in that she shares knowledge about nutrition recycling and its drastic effects on the environment. She is Chairman of the Baltic Sea Action Group, Co-Founder of two ecological companies and operates two Climate-smart pilot farms. In an interview with us, she talked about circular economy and the urgency of action that needs to be taken in order to keep the planet liveable. For the lookbook photoshoot, we invited Kankaanrinta to visit Flamingo, an artificial tropical paradise located in one of the biggest shopping centers of Finland.
PLEASE DESCRIBE YOUR BACKGROUND:
Nature and environment are my passion. I dream a lot, and then dreams turn into projects. I love doing things in a new way. I'm very result-orientated and demanding. Foundation, own companies and farms are tools for me.
WHAT DOES TRANSPARENCY MEAN TO YOU?
Professionally, transparency is the key both in philanthropy and ecological business. With transparency only we maintain the credibility and trustworthiness - and it has an educating factor when describing the supply chains. Personally it means staying true to myself and the core of pure love.
YOU ARE AN ADVOCATE FOR CIRCULAR ECONOMY. WHAT WOULD BE ITS EFFECT ON HOW WE THINK ABOUT FASHION?
Fast fashion industry is the second largest polluter in the World, next to big oil. Environmental and human health effects of the supply chain are horrifying. There is every sense in using non-virgin materials in fashion. Circular economy and stunning clothes can go hand in hand.
WHAT IS THE OLDEST GARMENT YOU OWN AND STILL WEAR? WHAT WILL HAPPEN TO IT AFTER YOU WILL DISCARD IT?
My favourite big pajama, the softest and the best. I wear it every week. I got it from my cousin when we lived together 15 years ago. It belonged to her dad before shifting to our wardrobes. Now the soft cotton is falling apart. I will discard it to rags when it has bigger holes than covering parts.
Text: Mila Moisio
Photos: Laura Oja
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